Digital marketing encompasses various strategies to promote products, services, or brands online. These include SEO (improving website visibility through on-page, off-page, and technical optimizations), Content Marketing (creating valuable content like blogs, videos, and infographics), Social Media Marketing (using platforms like Facebook, Instagram, and LinkedIn for organic and paid promotions), PPC Advertising (running ads on platforms such as Google Ads and paying per click), Email Marketing (engaging subscribers through targeted emails), Affiliate Marketing (partnering with others for commission-based promotion), Influencer Marketing (collaborating with social media influencers), Mobile Marketing (reaching users via SMS, apps, and mobile websites), Video Marketing (sharing videos on platforms like YouTube), Voice Search Optimization (adapting content for voice-activated searches), Online PR (managing online reputation through media and blogs), and Web Analytics (analyzing data to optimize marketing efforts). Together, these strategies enhance online presence and drive business growth.
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